About
Shellback Digital

Shellback Digital is a veteran owned business committed to being a partner in your success. Established in 2021 by Luke Lauer and backed by extensive experience in digital marketing, we provide enterprise level support for your SEO and PPC needs.

What’s in a name?

The term Shellback comes from a Navy Crossing the Line Ceremony going back hundreds of years. The ceremony is a 24-hour event that takes place when the ship crosses the equator led by experienced and seasoned sailors to initiate those inexperienced sailors who are crossing the equator for the first time. This ceremony is a rite of passage led by those experienced “Shellbacks” performing the initiation rites on the inexperienced “Pollywogs.” After the ceremony, the Pollywogs are inducted into the “Solemn Mysteries of the Ancient Order of the Deep” by King Neptune and are accepted as his trusty Shellbacks.

Work Flow

Our Working Process

1

Planning

2

Research

3

Optimizing

4

Results

Google only loves you
when everyone else love you first

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Happy Clients

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Works Done

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Subscribers

Why the name?

The Founder and CEO of Shellback Digital, Luke Lauer, served six years in the Navy from 2002 to 2008 including five years on the Guided Missile Destroyer, USS Milius, DDG-69. During this time, Luke was fortunate enough to take part in two of the Crossing the Line Ceremonies. Once as a “Pollywog” and once as a “Shellback.” The ceremony represents a rite of passage from that inexperienced “pollywog” to an experienced “Shellback” and parallels in a way the journey to creating this agency. Luke has over 20 years of experience in digital marketing both before and after the Navy including recently running the day to day for a top ranked agency. It was time to take this experience and translate that into a new agency. To cross the line of sorts from an employee to an experienced digital marketer starting his own agency.

  • Separated they live in Bookmarksgrove
  • Right at the coast of
  • The Semantics
  • A large language ocean.

Interested!

Meet Our Team

Gold Trident and Shield Logo

Our goal in digital marketing is to both gain search engine exposure (rankings) for your business and to defend those rankings. The Trident of King Neptune on our logo represents our efforts to attack and gain those rankings over your competitors while the shield, akin to the shell of the Shellback, is to defend those rankings against your competitors’ efforts. The gold color represents the name of the “Golden Shellback” which is a more exclusive Crossing the Line rite of passage. A “Shellback” must cross the line at the equator whereas the  “Golden Shellback” is required to go through the ceremony where the equator crosses the international date line.