11 Best Strategies Use in Ecommerce SEO to Increase Organic Traffic
One of the best ways to reach new customers is to get more people to visit your eCommerce store. However, getting more people to visit your store is more accessible.
You could use digital ads, but since Product Listing Ads (PLAs) are getting more expensive every day, you can’t compete with prominent eCommerce brands in keyword bidding wars. Here is where eCommerce SEO comes in.
Search Engine Optimization (SEO) is one of the best ways to get less traffic from paid channels, rank higher in Google searches, and get more traffic to your website without paying for it. Search engine optimization is easy to do for websites that sell things. Even though SEO has one of the highest returns on investment (ROI) of any eCommerce marketing strategy, many online stores are built with search engines in mind as little as possible.
Instead, many rely on social media or paid ads, which can be suitable for businesses but usually require a steady stream of work and money. Companies spend billions of dollars on ads yearly, which will only go up.
On the other hand, SEO requires most of your work upfront. Once you’re ranked, you can almost make sales on autopilot without any ongoing costs.
With this in mind, knowing the best SEO practices can help your eCommerce business change and grow.
Ecommerce SEO is a way to get people to visit your online store without paying for ads. You do this by ensuring your site page ranks well in search engines. But it’s not just about making content and optimizing it. It’s a constant effort to make your site better for what search engines are looking for.
In recent years, SEO has become one of the most important ways for people to find eCommerce sites. SEMrush found in a 2017 study that 38% of the traffic that Ecommerce sites got came from organic traffic. Only 1.9% of their traffic comes from paid ads.
It’s important to remember that SEO considers what your customers say they want. No one made them type that search term into Google. They did it on their own because they wanted to find something.
For store owners, this means that traffic from SEO is often more likely to turn into sales because the visitors want to buy. But don’t forget to make the most of that high-intent traffic by creating a great shopping experience that includes a great checkout experience.
1. Why Ecommerce SEO Is Important To Increase Organic Traffic
Location, location, and area are keys to retail success in the real world. In other words, if you open your store in the right place, people will come, and you will make sales. Sure, you can open a store anywhere and spend a lot of money advertising it. Getting the right spot gives you a head start, however.
The online world is different and, maybe, more brutal to understand. Still, they are alike in some ways.
You can spend money on advertising, like an actual store, to get people to visit your website. However, you can get a different kind of traffic: organic traffic.
People who click on your website from Google’s search results pages (SERPs) but not on your paid ads are considered organic traffic.
What does “location, location, location” mean on the Internet?
Getting a good position on Google’s SERPs is the same thing. The best place is as close to the top of the search engine results pages (SERPs) as possible. To do this, you need an SEO strategy for e-commerce. Any good digital marketing agency will offer these kinds of services.
When you go after organic traffic, you can also find new customers. This is because organic traffic can bring people to your website that you hadn’t thought of before.
Here’s what I mean. It would be best if you chose keywords in a paid search campaign on Google AdWords. People who do searches on Google using these keywords or words similar to them may see your ads and click on them to go to your website.
But if you have good content on your website and a good SEO strategy, you will likely get traffic from keywords you never thought to use.
These are called “longtail keywords,” and they can often be very profitable. This is because people close to making a purchase often use longtail keywords.
2. A Look at Keywords
Keywords are the words and phrases people use to find information about products and services on search engines. So, if you run an eCommerce business, keyword analysis will help you figure out which key phrases you rank for and which ones you don’t.
3. Improve the Right Web Pages
Once you have all the information you need about your site, you can start optimizing the pages to try to get better rankings. When optimizing the pages, it’s best to pick the right ones to work on instead of optimizing them, even the ones that aren’t as important. After you’ve looked at your pages, it’s a good idea to check your website’s analytics to see which pages bring in the most money.
4. Make Your Site’s UX Better.
People usually think that the most important parts of SEO are content and backlinks, but the user experience (UX) is just as crucial for eCommerce sites. The navigation and layout of a site are part of the UX of an eCommerce store. Here are some ways to improve your UX:
5. Enable Guest Checkout.
Even if you’ve done a lot of SEO work on your eCommerce site, it won’t help if your customers leave before they pay. It would be best if you made it easy for people to check out your site as guests. Places that make users sign up for accounts can lose many sales because it makes it harder to buy things than needed.
6. Change the Way You Set the URL.
Many eCommerce sites have URL structures that are hard to understand. This makes your site look unprofessional, making some people not trust it. It would help if you cleaned up the structure of your URLs by using simple words that tell the user where they are on the site.
7. Better Trustworthiness
Having a good website helps build trust between brands and their customers. People are more likely to buy from businesses that have been around for a long time. An eCommerce SEO strategy helps companies to become more responsive, post quality content on their websites, check for spam links and use other social media platforms to promote their products and services.
8. Put in a Sitemap.
A sitemap is a picture of how your website looks. It should list all the pages on your site and the subcategories, products, and other content.
You can make a site map by hand or with the help of a tool that does it for you. Both XML and HTML are used in sitemaps. Visitors will find HTML sitemaps more useful.
9. Give a Perfect Page Experience
SEO professionals have never taken it too seriously because page site optimization has never been an influential ranking factor. Yes, it did matter, but not more than good old-fashioned on-site optimization and building links.
In the SEO world, though, things move pretty quickly. With the release of BERT and MUM, the latest SEO trends show that Google wants to make its search engine more human by using metrics like page site optimization in its ranking algorithm.
10. The Structure is the Key.
A well-structured website can change where you rank on the SERPs (search engine results pages) and make it more likely that someone will buy from you. There are many ways to improve the structure of your website, but let’s start with breadcrumbs and clean URLs.
The structure of your e-commerce website has two parts that can immediately affect your store. The first is breadcrumb navigation. Breadcrumb navigation is a way to get around on a website that lets users know where they are in the site’s hierarchy without looking at the URL.
11. Simplify the Way Your Site is built.
Keep in mind how vital site architecture is for SEO as you add more products and categories to your online store. It would help if you had a clear navigational hierarchy from your homepage to your product categories to the developments in those categories.
Search engine bots will find the pages and products on your site if the structure of your internal links is superficial and shallow.
The general rule for search engines and visitors/customers is that everything should be reachable in three clicks or less.
Include FAQs Content
Do people ask questions about your products? They do. Adding product-specific FAQs to your PDPs is essential for getting people to find your products and increasing conversions.
If customers have questions you don’t answer, they will go elsewhere to find the answers and probably buy from the source.
Add a page to your site that answers common questions. Answering basic questions about your site’s security, shipping, and refund and return policies can help people find your brand, build trust, and increase sales.
In the end
SEO is one of the most important ways to market a brand, if not the essential way.
Plant the seed now and watch it grow over time to bring in more money and highly qualified traffic in the future as the right policies and procedures are put in place to fight this deadly pandemic.
Google’s algorithm relies on how machines work, and as users’ habits have changed, so has the algorithm.
Once user behavior returns to normal and the machine learning algorithm keeps learning, brands that make good content, answer questions, and give users helpful information will be at the top of the SERPs.
Act now before your competitors can improve their organic performance and leave you behind.