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What Are HARO Links and How to Get Them for Your Business

HARO (Help a Reporter Out) is a free online platform that connects journalists with sources for their stories. Businesses can use HARO to submit their expertise to journalists looking for quotes and insights on various…
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How to Create Brand Style Guidelines and Why It’s Important

  Brand Style refers to the overall look, feel, and personality of your brand. It encompasses everything from your logo and colors to your tone of voice and messaging. A strong Brand Style helps you…
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What Is Dofollow and Nofollow Ratio for Your Backlink Profile

  The Dofollow and Nofollow Ratio refers to the proportion of dofollow and nofollow backlinks pointing to your website. A dofollow link passes link authority (or “link juice”) from the linking website to yours, which…
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Relationship Marketing: Building Stronger Bonds with Your Customers

Relationship Marketing is a business strategy that focuses on building and maintaining long-term relationships with customers. Unlike traditional marketing approaches that prioritize short-term sales, Relationship Marketing aims to cultivate loyalty, trust, and advocacy among customers.…
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